The content of Web Stories is rich in visual elements.
・Movies ・Images ・Animation ・Audio ・(minimal) Text
Users enjoy your stories as if they flip through a magazine.
Advantage #1
・Built on AMP framework (HTML) ・No specific apps required. Users can use browsers. ・Can host on your server.
Other stories such as Facebook or Instagram need their dedicated app. Stories published there are their properties, not yours.
Advantage #2
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・Work well on any devices: mobile, desktop and tablet. ・Support Responsive Web Design.
Advantage #3
・Crawlable and Indexable by Search Engines ・Produce search traffic (Yay!)
How Web Stories appear across Google
Single Result on Web Search
Grid view on Web Search
(from multiple publishers)
Grid view on Web Search
(from a single publisher)
Image Search
Discover
(a single card)
Discover
(Carousel)
Ameba increased their user engagement by Web Stories
%
CTR⬆
20
Complete ratio⬆
53
%
1.5
X
Avg. time on page⬆
How to create Web Stories
Coding
Tools